About
Our projects are shaped by real advertising agency experience across above-the-line advertising and direct marketing. This discipline is integrated with creativity, high standards of design, and considered art direction. The result is work crafted with intention, intelligence, and emotional resonance—beautifully executed, but always purpose-led.
Creative direction
Studio Cicely operates under the strategic development and creative direction of Mark Muggeridge, an experienced, award-winning advertising art director and designer with a background spanning brand, campaign, and communication design across both above-the-line advertising and direct marketing. His work is grounded in strong conceptual thinking, rigorous craft, and a clear understanding of commercial intent.
Awards are not the end
Industry awards and recognition from respected peers are not an end in themselves, but they offer reassurance that our studio discipline is consistently aiming for award-winning standards of craft, creativity, and art direction. They reflect a commitment to excellence. Measured not by trophies, but by the quality, intelligence, and effectiveness of the work produced.
A productive framework
Experience in highly professional advertising agencies in London, with embedded business practices, provides a framework for productive engagement and a structured environment that offers certainty and successful client and project management, while encouraging creativity and self-expression.
Trust & confidence
Experience working on blue-chip accounts builds trust in capability and judgement. That trust provides clients with confidence that brand values and assets are handled with care, and that creative development is intelligent, considered, and mindful. Contributing meaningfully to the wider brand narrative.
Rounded and complete
Experience across a comprehensive range of market sectors provides a rounded and complete understanding of how brands operate and what they require to succeed. From charity and public sector work through to fashion and commercial brands, this breadth enables confident management of varied business contexts and creative challenges.
Communication skills
Successful business and art direction is built on collaboration. Working closely with account teams, production departments, art buyers, and copywriters requires strong communication skills and a clear understanding of shared objectives. Effective collaboration ensures work is developed efficiently, responsibly, and to a consistently high standard, with each contributor bringing their expertise to the process.
Reassurance
This structure reassures clients of senior oversight, professional discipline, and an ability to manage complex creative processes with confidence.
